Archivo de la etiqueta: redessociales

Si has necesitado alguna vez un listado para encontrar toda la información sobre #marketingdigital, #socialmedia, #ecommerce, #mobilemarketing,#fcommerce o estudios de #tendenciasdigitales este artículo te será de gran ayuda.

Uno de los mayores problemas, a pesar de que este medio debería facilitar el uso y distribución de la información, es el poder tener acceso de una forma sencilla y directa a los informes y resultados de cada uno de los #DigitalMedia o Channels que utilizamos de forma habitual en nuestro trabajo.

Por esta razón he realizado una selección de informes sobre tendencias de uso de internet,# internet móvil, #medios sociales y otras tecnologías que se han ido publicando a lo largo de 2011 :

  1. #Internetmóvil,  III Estudio sobre #Mobilemarketing(#IAB, España) III Estudio IAB Spain sobre mobile marketing
  2. Estudio sobre los hábitos de consumo de #internet móvil (Orange, Europa) Orange_informe resultado Exposure 2011
  3. #Tendencias y comportamientos de los usuarios de móviles en
  4. España (#Google, España) Resumen informe Google sobre el uso de móviles en España
  5. Estudio #Nielsen sobre #Mobile Internet (#Nielsen, España) Estudio Nielsen sobre móvil en España
  6. Estudio sobre el uso de aplicaciones móviles en España (#The Cocktail Analysis, España) Análisis sobre uso de aplicaciones móviles en España
  7. El  presente es digital, el futuro es móvil (TNS, España) informe TNS
  8. Informe sobre el comercio electrónico en España (CMT, España) Informe TNS sobre e-commerce en España
  9. Informe sobre el Uso de Linkedin en España (Adigital, España) Usos de Linkedin en estrategia Digital _ España
  10. Estudios sobre tendencias, inversión,mobile etc de la IAB Estudios medio digital de la IAB


Espero que os sea de utilidad e interés.



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Archivado bajo Digital Business, Digital News, INFORMES Y ESTUDIOS, Rumore Rumore, SOCIAL COMMERCE, Uncategorized

# SOCIALNETWORKS: more than FB, Twitter, Google +1 … do you know # VKontakte?

If you are interested in #socialnetworks, you are thinking in  Russian business and is basic for your business a #digitalstrategy you need to know and understand #VKONTAKTE ( with more than 100M users  by @mayteareces and

 About VK

VKontakte (internationally branded as VK) is a social network service in Russia, Ukraine, Belarus, and Kazakhstan. Because of its design and functionality, VKontakte is often claimed to be a clone of Facebook, accommodating not only a similar concept, but also a comparable business model. However, its incorporation of other features makes it more like YouTube, Pandora, and MySpace rolled into one, with an interface highly reminiscent of Facebook.
As of December 2010, the network has around 102 million users and is the leading site in Europe in terms of user visits, page views, and the amount of data transfers per day. VKontakte is ranked 34 in Alexa’s global Top 500 sites and is the second most visited website in Russia.
Since 2007, major Russian companies have been sending job offers via VKontakte. Most of the site’s users are university and high school students. However, as the site’s popularity increases, more and more people are joining, many of whom are youths of various age groups.
In English, В Контакте or V Kontákte is literally translated as “In Contact”, but basically means “In Touch”. It can be alternatively translated as “Linked In”, which is another mostly business-oriented social network

FaceBook vs Vkontakte

It would seem that FaceBook and Vkontakte very similar to each other, and pursue the same goals, but their approach is so different, and in some cases, even diametrically opposite! We suggest you look at the differences between these two social networks on the example of the table.


These social networks as it reflects the essence of the countries in which they were born and live their creators. Facebook represents a democratic independent state which does not want excessive regulation, and that if something is needed, then it creates the conditions that all have been profitable to do so, and vkontakte very reminiscent of the USSR, and Putin’s Russia, with its hand-operated “vertical”, where orders are given to and everything is controlled by the authorities in person.

So the main question of this work: Is Vkontakte plagiarism or not? We knew that Vkontakte and Facebook have the same goals and similar interfaces, but is it plagiarism and what exactly plagiarism is? In the dictionary is the next plagiarism definition: “the unauthorized use or close imitation of the language and thoughts of another author and the representation of them as one’s own original work”. And to make a conclusion we need to remember some main points of this article. First of all, Pavel Durov had idea of creation this social network before he knew about Facebook. But, on another side, Vkontakte founder does not hide that he was taken Facebook as example for Vkontakte. In addition, the later time Vkontakte is becoming more and more similar with Facebook


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Archivado bajo Digital Business, Digital News, Rumore Rumore, SOCIAL COMMERCE, Uncategorized