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What Happens Next in #DigitalBusiness? #Mobile Predictions


Facebook has decided monetize in a similar way that #Google. The next step of the global social media network is to acquire  the mobile-device driving  application #WAZE (a  1$ billion deal).

But, who/what is WazeWaze, which has offices in Israel  and Palo Alto, Calif., is a crowd-sourced, ad-supported GPS driving application with close to 50 million of users. This is a clear way to enter as leader into the #mapping socialnetworking market.

 What is going to be the  new offer  with this new dea Facebook-Waze? The application is free for users and offers people driving directions based on input from other members, such as tips on traffic jams or car accidents. It also functions as a social network,as users can leave messages for other drivers, exchange comments on posts and coordinate their drives with friends.


 What is the business opportunity  for Facebook? Obviously to expand its mobile offer and be the leader on mapping space. #Mobile apps are the next step of growth for the Giant Facebook , the monetizing clearly will come by serving more mobile ads to those users who will spend more time using the mapping application . But this is not the only monetizing opportunity for Facebook: Waze , could be used to offer to their clients (companies) more real-time data based on users ´behavour. It would also provide a key channel for serving location-based ads from nearby businesses, for instance, restaurants or department stores nearby could serve ads for limited-time deals to users who are passing by.

But, THIS IS NOT the first approach to mobile of Facebook. Last year, the social network purchased #Instagram, the mobile photo-sharing app. In a cash-and-stock deal that was ultimately valued at more than 700$ million. Facebook has since acquired other mobile-centric startups such as Parse, a service that helps companies build mobile applications.

@Mayteareces /



Facebook ha decidido rentabilizar su plataforma de una manera similar a la # Google. El siguiente paso de la red social  es la adquisición de una aplicación para móviles GPS  de mapas llamada # WAZE (el acuerdo se estima entorno al billón de dólares).

Pero, ¿quién o  qué es Waze? Waze, que cuenta con oficinas en Israel y en Palo Alto, California, es un grupo de origen israelí basado en el patrocinio de anuncios mediante su aplicación de mapas interactivos GPS para conductores con cerca de 50 millones de usuarios activos en las más importantes ciudades del mundo. Esta es una manera clara de entrar como líder en el mercado  de mapas GPS  y redes sociales


  ¿Cuál va a ser la nueva oferta con este nuevo partnership : Facebook-Waze? La aplicación es gratuita para los usuarios y ofrece a las personas rutas optimizadas con un sistema similar al de #Google Maps pero con la diferencia de que la información se actualiza sobre la base de las aportaciones de otros miembros en tiempo real, como por ejemplo consejos sobre los atascos de tráfico o accidentes de coche. También funciona como una red social, ya que los usuarios pueden dejar mensajes para otros conductores, y foro  de comentarios sobre los mensajes así como  coordinar mensajes  con sus amigos en red.

  ¿Cuál es la oportunidad de negocio para Facebook?  Obviamente, para ampliar su oferta móvil y ser el líder en el #socialmedia mapping , las # Apps móviles son el siguiente paso de crecimiento para el gigante #Facebook, la monetización claramente llegará  mediante el crecimiento del número de usuarios  y por tanto el inventario para servir más anuncios customizados para dichos usuarios que por el tipo de aplicación van a pasar más tiempo interactuando con los mapas.

Pero esta no es la única oportunidad de monetización de Facebook: #Waze, se podría utilizar para ofrecer a sus clientes (empresas) más datos en tiempo real basados ​​en #behavoural  (comportamiento)de los usuarios cruzado con su localización por coordenadas en tiempo real. Esto proporcionaría un canal clave para la publicación de anuncios basados ​​en la localización de las empresas cercanas, por ejemplo, restaurantes o tiendas por departamentos que podrían servir anuncios de ofertas de tiempo limitado para los usuarios que están de paso en un radio cercano al comercio, restaurante, cine…etc

Pero, esta no es la primera aproximación al móvil de Facebook. El año pasado, la red social adquirió #Instagram, la aplicación para compartir fotos  desde el móvil. En un acuerdo en efectivo y acciones que finalmente fue valorado en más de $ 700 millones.

Facebook ,además,ha adquirido ya otras startups centradas en mobile como es  #PARSE, un servicio que ayuda a las empresas para la creación de aplicaciones móviles.

@Mayteareces /

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Archivado bajo Digital Business, Digital News, redes sociales, SOCIAL COMMERCE

# SOCIALNETWORKS: more than FB, Twitter, Google +1 … do you know # VKontakte?

If you are interested in #socialnetworks, you are thinking in  Russian business and is basic for your business a #digitalstrategy you need to know and understand #VKONTAKTE ( with more than 100M users  by @mayteareces and

 About VK

VKontakte (internationally branded as VK) is a social network service in Russia, Ukraine, Belarus, and Kazakhstan. Because of its design and functionality, VKontakte is often claimed to be a clone of Facebook, accommodating not only a similar concept, but also a comparable business model. However, its incorporation of other features makes it more like YouTube, Pandora, and MySpace rolled into one, with an interface highly reminiscent of Facebook.
As of December 2010, the network has around 102 million users and is the leading site in Europe in terms of user visits, page views, and the amount of data transfers per day. VKontakte is ranked 34 in Alexa’s global Top 500 sites and is the second most visited website in Russia.
Since 2007, major Russian companies have been sending job offers via VKontakte. Most of the site’s users are university and high school students. However, as the site’s popularity increases, more and more people are joining, many of whom are youths of various age groups.
In English, В Контакте or V Kontákte is literally translated as “In Contact”, but basically means “In Touch”. It can be alternatively translated as “Linked In”, which is another mostly business-oriented social network

FaceBook vs Vkontakte

It would seem that FaceBook and Vkontakte very similar to each other, and pursue the same goals, but their approach is so different, and in some cases, even diametrically opposite! We suggest you look at the differences between these two social networks on the example of the table.


These social networks as it reflects the essence of the countries in which they were born and live their creators. Facebook represents a democratic independent state which does not want excessive regulation, and that if something is needed, then it creates the conditions that all have been profitable to do so, and vkontakte very reminiscent of the USSR, and Putin’s Russia, with its hand-operated “vertical”, where orders are given to and everything is controlled by the authorities in person.

So the main question of this work: Is Vkontakte plagiarism or not? We knew that Vkontakte and Facebook have the same goals and similar interfaces, but is it plagiarism and what exactly plagiarism is? In the dictionary is the next plagiarism definition: “the unauthorized use or close imitation of the language and thoughts of another author and the representation of them as one’s own original work”. And to make a conclusion we need to remember some main points of this article. First of all, Pavel Durov had idea of creation this social network before he knew about Facebook. But, on another side, Vkontakte founder does not hide that he was taken Facebook as example for Vkontakte. In addition, the later time Vkontakte is becoming more and more similar with Facebook


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Archivado bajo Digital Business, Digital News, Rumore Rumore, SOCIAL COMMERCE, Uncategorized