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From #Google To Facebookle? #facebooksearch

After eight years (2005) #Facebook has become an indispensable “virtual place” where we can remember any moment of our lives in a way we never have before. Spending our time (hours per day) sharing our lives,and in some cases, telling our story to people around the world. Those are a few things that we do on Facebook. We are more than 901million people using Facebook and the company has more than 3.200 employees over the world.

After fourteen years online(1998) #Google has become an essential part of our daily lives. The transformation has been total from its birth as an easy, new and fast search engine, fighting against giants as Yahoo Search, to present as one of the major portals with MSN,Yahoo or any other that includes: search, email, IM,SSMM,…
Current, Google has 33,077 employees around the world.

The first one (Facebook) knows each “Fan&Liker” perfectly, their names, their stories, their likes and dislikes, their interests, what they use to search, how they socialize with other “fans&friends”, where they are, how they feel.This is the most similar to a Digital Big Brother , but we can call it “Big -vCRM” (something delicious and interesting for companies and business. Know where,when, how and who will be impacted with their products).

Google, has built its own “#Google-Land” where the #Googlers (people who use Google) can find anything in real time. And the most important, is a #CRM. knows perfectly who, when , where, why, how much, how, thanks to all that free apps developed to make it easier to people:google earth, google maps, google play, google+, gmail, books, pictures, video…

2 KEY POINTS: SHARING and FREE APPS OPEN TO DEVELOPERS.

what Facebook need to goes one step further than Google in creating a personalized internet? Facebook has backward and finally understood; the most simple app. The Search engine is the key.

Last Feb, Mark Zuckerberg on his Facebook profile, uploaded a photograph of his desk and a large sign that read in big red letters: “STAY FOCUSED & KEEP SHIPPING”. There was something more interesting… it was the adjacent MacBook laptop. In the screen, visible, was a blurry image of a Facebook Page and, at the top, what seemed to be an unusually elongated white box. Web pundits speculated the image showed a prototype of a new Facebook search engine.

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The move by Facebook is not seen as a direct shot at Google, but rather as a way to help users of the social network locate relevant content among status updates and content from other sites that was liked by other users.

Perhaps, Facebook could also sell keyword ads, much like Google and Microsoft (with its Bing search engine) already do.

Google controls 67% percent of the search market in the U.S. The number of searches in February 2012 In Google has been 17,628m

We are talking about a current semi-monopoly adwords business: Search-based pay-per-click advertising

GOOGLE

Revenue increase US$ 37.905 billion (2011)
Operating Income increase US$ 11.632 billion (2011)
Profit increase US$ 9.737 billion (2011)
Total assets increase US$ 72.574 billion (2011)
Total equity increase US$ 58.145 billion (2011)

In February, Facebook fielded 336 million search queries, according to ComScore-magnitudes fewer than Google and its closests competitors.

The $15 billion search advertising market coludí be a Hugo opportunity irresistible and there is año amount of revenue waiting to be un-locked if Facebook want to explore search-based pay-per-click.

Mayte Areces

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Archivado bajo Digital Business, Digital News, INFORMES Y ESTUDIOS, Rumore Rumore, SOCIAL COMMERCE, Uncategorized

Si has necesitado alguna vez un listado para encontrar toda la información sobre #marketingdigital, #socialmedia, #ecommerce, #mobilemarketing,#fcommerce o estudios de #tendenciasdigitales este artículo te será de gran ayuda.

Uno de los mayores problemas, a pesar de que este medio debería facilitar el uso y distribución de la información, es el poder tener acceso de una forma sencilla y directa a los informes y resultados de cada uno de los #DigitalMedia o Channels que utilizamos de forma habitual en nuestro trabajo.

Por esta razón he realizado una selección de informes sobre tendencias de uso de internet,# internet móvil, #medios sociales y otras tecnologías que se han ido publicando a lo largo de 2011 :

  1. TENDENCIAS A TENER EN CUENTA EN NUESTRA ESTRATEGIA DIGITAL
  1. #Internetmóvil,  III Estudio sobre #Mobilemarketing(#IAB, España) III Estudio IAB Spain sobre mobile marketing
  2. Estudio sobre los hábitos de consumo de #internet móvil (Orange, Europa) Orange_informe resultado Exposure 2011
  3. #Tendencias y comportamientos de los usuarios de móviles en
  4. España (#Google, España) Resumen informe Google sobre el uso de móviles en España
  5. Estudio #Nielsen sobre #Mobile Internet (#Nielsen, España) Estudio Nielsen sobre móvil en España
  6. Estudio sobre el uso de aplicaciones móviles en España (#The Cocktail Analysis, España) Análisis sobre uso de aplicaciones móviles en España
  7. El  presente es digital, el futuro es móvil (TNS, España) informe TNS
  8. Informe sobre el comercio electrónico en España (CMT, España) Informe TNS sobre e-commerce en España
  9. Informe sobre el Uso de Linkedin en España (Adigital, España) Usos de Linkedin en estrategia Digital _ España
  10. Estudios sobre tendencias, inversión,mobile etc de la IAB Estudios medio digital de la IAB

 

Espero que os sea de utilidad e interés.

 

M.

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Archivado bajo Digital Business, Digital News, INFORMES Y ESTUDIOS, Rumore Rumore, SOCIAL COMMERCE, Uncategorized

# SOCIALNETWORKS: more than FB, Twitter, Google +1 … do you know # VKontakte?

If you are interested in #socialnetworks, you are thinking in  Russian business and is basic for your business a #digitalstrategy you need to know and understand #VKONTAKTE (http://vk.com/) with more than 100M users  by @mayteareces and #digitaltimes.es

 About VK

VKontakte (internationally branded as VK) is a social network service in Russia, Ukraine, Belarus, and Kazakhstan. Because of its design and functionality, VKontakte is often claimed to be a clone of Facebook, accommodating not only a similar concept, but also a comparable business model. However, its incorporation of other features makes it more like YouTube, Pandora, and MySpace rolled into one, with an interface highly reminiscent of Facebook.
As of December 2010, the network has around 102 million users and is the leading site in Europe in terms of user visits, page views, and the amount of data transfers per day. VKontakte is ranked 34 in Alexa’s global Top 500 sites and is the second most visited website in Russia.
Since 2007, major Russian companies have been sending job offers via VKontakte. Most of the site’s users are university and high school students. However, as the site’s popularity increases, more and more people are joining, many of whom are youths of various age groups.
In English, В Контакте or V Kontákte is literally translated as “In Contact”, but basically means “In Touch”. It can be alternatively translated as “Linked In”, which is another mostly business-oriented social network

FaceBook vs Vkontakte

It would seem that FaceBook and Vkontakte very similar to each other, and pursue the same goals, but their approach is so different, and in some cases, even diametrically opposite! We suggest you look at the differences between these two social networks on the example of the table.


Results

These social networks as it reflects the essence of the countries in which they were born and live their creators. Facebook represents a democratic independent state which does not want excessive regulation, and that if something is needed, then it creates the conditions that all have been profitable to do so, and vkontakte very reminiscent of the USSR, and Putin’s Russia, with its hand-operated “vertical”, where orders are given to and everything is controlled by the authorities in person.

So the main question of this work: Is Vkontakte plagiarism or not? We knew that Vkontakte and Facebook have the same goals and similar interfaces, but is it plagiarism and what exactly plagiarism is? In the dictionary is the next plagiarism definition: “the unauthorized use or close imitation of the language and thoughts of another author and the representation of them as one’s own original work”. And to make a conclusion we need to remember some main points of this article. First of all, Pavel Durov had idea of creation this social network before he knew about Facebook. But, on another side, Vkontakte founder does not hide that he was taken Facebook as example for Vkontakte. In addition, the later time Vkontakte is becoming more and more similar with Facebook

1282867363_facebook_vs_vkontakte.jpg

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Archivado bajo Digital Business, Digital News, Rumore Rumore, SOCIAL COMMERCE, Uncategorized

Conversation Starters for #digitalmarketing meetings

Reading  a FT article about business topics,  I have remembered that business world´s love of hackneyed ENGLISH phrases and clichés, those often creates confusion rather than clarity so I have decided include a few of them with the exact signify to help all of us to use in the right way….

PUSHING THE ENVELOPE

Thought to have originated in the US aerospace industry, where test pilots pushed the “performance envelope” of  their craft to discover their limits. Was popularised  by Tom Wolfe´s book The Right Stuff.

ELEPHANT IN THE ROOM

Referes to a problem or truth that is obvious but ignored. First Used in this manner in the New York Times in 1959 referring to the financing of schools, but it may have been used in the early 20th century in different forms.

800lb GORILLA

Thought to derive from the joke “Where does an 800lb gorilla sit? Answer: “Anywhere it wants to”.

THINKING OUTSIDE THE BOX

May have its origins in the nine dots arranged in a square using four of fewer lines without lifting your pen. Few people go “outside the box” as the dots form a kind of mental barrier.

Just remember this… a good metaphor can sometimes be a succint way of expressing something difficult”.

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