Archivo de la categoría: INFORMES Y ESTUDIOS

From #Google To Facebookle? #facebooksearch

After eight years (2005) #Facebook has become an indispensable “virtual place” where we can remember any moment of our lives in a way we never have before. Spending our time (hours per day) sharing our lives,and in some cases, telling our story to people around the world. Those are a few things that we do on Facebook. We are more than 901million people using Facebook and the company has more than 3.200 employees over the world.

After fourteen years online(1998) #Google has become an essential part of our daily lives. The transformation has been total from its birth as an easy, new and fast search engine, fighting against giants as Yahoo Search, to present as one of the major portals with MSN,Yahoo or any other that includes: search, email, IM,SSMM,…
Current, Google has 33,077 employees around the world.

The first one (Facebook) knows each “Fan&Liker” perfectly, their names, their stories, their likes and dislikes, their interests, what they use to search, how they socialize with other “fans&friends”, where they are, how they feel.This is the most similar to a Digital Big Brother , but we can call it “Big -vCRM” (something delicious and interesting for companies and business. Know where,when, how and who will be impacted with their products).

Google, has built its own “#Google-Land” where the #Googlers (people who use Google) can find anything in real time. And the most important, is a #CRM. knows perfectly who, when , where, why, how much, how, thanks to all that free apps developed to make it easier to people:google earth, google maps, google play, google+, gmail, books, pictures, video…


what Facebook need to goes one step further than Google in creating a personalized internet? Facebook has backward and finally understood; the most simple app. The Search engine is the key.

Last Feb, Mark Zuckerberg on his Facebook profile, uploaded a photograph of his desk and a large sign that read in big red letters: “STAY FOCUSED & KEEP SHIPPING”. There was something more interesting… it was the adjacent MacBook laptop. In the screen, visible, was a blurry image of a Facebook Page and, at the top, what seemed to be an unusually elongated white box. Web pundits speculated the image showed a prototype of a new Facebook search engine.

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The move by Facebook is not seen as a direct shot at Google, but rather as a way to help users of the social network locate relevant content among status updates and content from other sites that was liked by other users.

Perhaps, Facebook could also sell keyword ads, much like Google and Microsoft (with its Bing search engine) already do.

Google controls 67% percent of the search market in the U.S. The number of searches in February 2012 In Google has been 17,628m

We are talking about a current semi-monopoly adwords business: Search-based pay-per-click advertising


Revenue increase US$ 37.905 billion (2011)
Operating Income increase US$ 11.632 billion (2011)
Profit increase US$ 9.737 billion (2011)
Total assets increase US$ 72.574 billion (2011)
Total equity increase US$ 58.145 billion (2011)

In February, Facebook fielded 336 million search queries, according to ComScore-magnitudes fewer than Google and its closests competitors.

The $15 billion search advertising market coludí be a Hugo opportunity irresistible and there is año amount of revenue waiting to be un-locked if Facebook want to explore search-based pay-per-click.

Mayte Areces

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Archivado bajo Digital Business, Digital News, INFORMES Y ESTUDIOS, Rumore Rumore, SOCIAL COMMERCE, Uncategorized

Si has necesitado alguna vez un listado para encontrar toda la información sobre #marketingdigital, #socialmedia, #ecommerce, #mobilemarketing,#fcommerce o estudios de #tendenciasdigitales este artículo te será de gran ayuda.

Uno de los mayores problemas, a pesar de que este medio debería facilitar el uso y distribución de la información, es el poder tener acceso de una forma sencilla y directa a los informes y resultados de cada uno de los #DigitalMedia o Channels que utilizamos de forma habitual en nuestro trabajo.

Por esta razón he realizado una selección de informes sobre tendencias de uso de internet,# internet móvil, #medios sociales y otras tecnologías que se han ido publicando a lo largo de 2011 :

  1. #Internetmóvil,  III Estudio sobre #Mobilemarketing(#IAB, España) III Estudio IAB Spain sobre mobile marketing
  2. Estudio sobre los hábitos de consumo de #internet móvil (Orange, Europa) Orange_informe resultado Exposure 2011
  3. #Tendencias y comportamientos de los usuarios de móviles en
  4. España (#Google, España) Resumen informe Google sobre el uso de móviles en España
  5. Estudio #Nielsen sobre #Mobile Internet (#Nielsen, España) Estudio Nielsen sobre móvil en España
  6. Estudio sobre el uso de aplicaciones móviles en España (#The Cocktail Analysis, España) Análisis sobre uso de aplicaciones móviles en España
  7. El  presente es digital, el futuro es móvil (TNS, España) informe TNS
  8. Informe sobre el comercio electrónico en España (CMT, España) Informe TNS sobre e-commerce en España
  9. Informe sobre el Uso de Linkedin en España (Adigital, España) Usos de Linkedin en estrategia Digital _ España
  10. Estudios sobre tendencias, inversión,mobile etc de la IAB Estudios medio digital de la IAB


Espero que os sea de utilidad e interés.



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Archivado bajo Digital Business, Digital News, INFORMES Y ESTUDIOS, Rumore Rumore, SOCIAL COMMERCE, Uncategorized