Today’s EXPECTATION ECONOMY has created a consumer class that expect the ‘best of the best’ in every purchase, and these same demanding consumers are also increasingly driven by the here-and-now and a lust to collect as many experiences as possible.
Now, there is one more step:
#RECOMMERCE , it´s never been easier for consumers to unlock the value in past purchases*. Novel brand buy-backs, exchange schemes, online platforms and mobile marketplaces offer smart and convenient options for consumers keen to ‘trade in to trade up’, alleviate financial strains (double dips, anyone?), and/or quell environmental and ethical concerns.
Indeed, RECOMMERCE is now increasingly affecting even consumers’ initial purchase decisions. Just as they do when buying a car or a home, consumers are factoring an item’s resale value into the cost of ownership for an ever-wider range of purchases.
Check out three drivers behind the RE-COMMERCE phenomenon:
- NEXTISM: Consumers will forever crave the new and exciting experiences promised by the ‘next’.
- STATUSPHERE: The growing status boost that comes from being savvy and shopping (environmentally) responsibly.
- EXCUSUMPTION: Cash-strapped consumers embracing creative solutions.