Conversation Starters for #digitalmarketing meetings

Reading  a FT article about business topics,  I have remembered that business world´s love of hackneyed ENGLISH phrases and clichés, those often creates confusion rather than clarity so I have decided include a few of them with the exact signify to help all of us to use in the right way….

PUSHING THE ENVELOPE

Thought to have originated in the US aerospace industry, where test pilots pushed the “performance envelope” of  their craft to discover their limits. Was popularised  by Tom Wolfe´s book The Right Stuff.

ELEPHANT IN THE ROOM

Referes to a problem or truth that is obvious but ignored. First Used in this manner in the New York Times in 1959 referring to the financing of schools, but it may have been used in the early 20th century in different forms.

800lb GORILLA

Thought to derive from the joke “Where does an 800lb gorilla sit? Answer: “Anywhere it wants to”.

THINKING OUTSIDE THE BOX

May have its origins in the nine dots arranged in a square using four of fewer lines without lifting your pen. Few people go “outside the box” as the dots form a kind of mental barrier.

Just remember this… a good metaphor can sometimes be a succint way of expressing something difficult”.

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